Electrolux 2011 Top Manufacturer's Representative of the Year (Combined Heavy Equipment and Food Prep)
Electrolux 2010 Manufacturer's Representative of the Year
Schott Gemtron 2012, 2011, 2009, 2008, 2007 Manufacturer's Representative of the Year
Speedway 2009 Business Partner of the Year
Regal Pinnacle Integrations (RPI) 2008 Sales Achievement Award
Victory 2006 Sales Achievement Award
Winston 2006 Quota Buster Award
Winston 2006 Top Education Sales Award
Baker's Pride 2006 Million Dollar Club
Winston 2005 Outstanding Sales Achievement Award
Baker's Pride 2004 Outstanding Sales Achievement Award
| Don Hagan | Managing Partner | Don is a 35 year industry veteran. His past experience includes 34 years as a manufacturer’s representative with several firms in the Ohio market. Don is a 1976 graduate of St. Joseph’s College, Indiana. Don started The 2Market Group in February, 2005. |
| Tom Favret | Partner Sales-N. OH Sales-W. PA | Tom is a 35 year industry veteran. He has been a manufacturer’s representative for over 25 years. Tom is a 1973 graduate of St. Joseph’s College, Indiana. Tom started The 2Market Group in February, 2005. |
| John Larkin | Sales - Central OH Sales - S. OH | John is a 38 year industry veteran. His experience includes working as a dealer salesman in the Cincinnati and Dayton, OH markets. John has been a manufacturer’s representative for the past 8 years, covering the Central and Southern, OH markets. John graduated from the University of Dayton. |
| Tracie Long | Sales - KY | Tracie is a 10 year foodservice veteran with extensive experience with food brokers and end-users in the Kentucky market. Tracie is a graduate of the University of Louisville. |
| Brian Pelkington | Sales - IN Sales - MI | Brian is a 14 year industry veteran. His experiences include working in National Accounts for a leading Midwest steamer manufacturer, and as a sales manager for a Midwest walk-in manufacturer. Brian is a graduate of Indiana University. |
| Cathy Lane | Sales - IN | Cathy is the newest member of the 2Market team. She has brought over 7 years of experience in the foodservice equipment industry. Cathy received her degree from Indiana Wesleyan. She has her CFSP certification Level II. |
| Olin Hammer | Sales - WV | Olin is a 35+ year industry veteran. His experiences include refrigeration sales for Hobart Corp. and Vollrath. Olin has worked in sales and service for manufacturers, manufacturer's representative and as a dealer. His responsibilities include customer coverage of West Virginia, along with specialty accounts in Ohio, and in non-traditional accounts. |
| Kenny Aspenleiter | Sales-N. OH Sales-W. PA Sales - WV | Kenny joined the team in 2012. His previous experience was as a Manufacturers’ Representative focusing on the equipment dealer and end-user communities. From 2008-2012 he was the Territory Manager for NE Ohio/ W. Pennsylvania and West Virginia. During this time he also served as IT director. Kenny attended Kent State University. |
| Dan Gillenwater | Sales - Chains Sales - C-Stores | Dan is a 15 year industry veteran. Dan has had direct work experience at the dealer, chain, and rep levels. Dan’s responsibilities include several major dealers in our market, as well as the chain market, c-stores, and the retail grocery market. He has an extensive background in refrigeration products. Dan is a graduate of Morehead State University in Kentucky, and holds a Master’s Degree. Dan joined The 2Market Group in October of 2005. |
| Lori Lorenz | School Foodservice Director | Lori joined the 2Market Group as our School Foodservice expert in the field. Lori has over 10 years experience of supervision and management in one of the largest Northeast Ohio High Schools. She is responsible for consulting and training School Foodservice and Institutional Markets with today's modern food service equipment throughout our 5 state region. |
| Tom Phillips | Commercial Sales Specialist | Tom joined the 2Market Group to train end users and to manage our 2Market Mobile Test Kitchen in order to bring our leading equipment to the end user. He comes to us with over 35 years of industry experience, including restaurant ownership, dealer and manufacturing representative and event management. |
| Greg Hagan | Customer Service | Greg is a 7 year industry veteran. He is a graduate of Columbus State College. He has extensive experience in customer service, having managed The 2Market Group, Inc. internal sales department for over two years.. Greg’s area responsibility is as an internal sales assistant to all 2Market Group regions. |
| Christine Huffman | Office Manager | Christine joined the 2Market Group in 2010 as a customer service lead and office manager, bringing with her 8 years of customer service experience working with a local foodservice equipment dealership as a project coordinator. |
| Tina Birchak | Marketing Manager | Tina joined the 2Market team as the marketing manager and accountant. She has over 10 years of accounting and marketing experience and 15 years of operations and project management experience. Tina graduated from Miami University with a marketing and international business degree. |
EXPERIENCE
The 2Market Group is a partnership of Vision. We strive to create a vision of the Foodservice Marketplace, in partnership with the manufacturers we represent that is innovative, effective, and mutually profitable. If we continue to do business by the methods of the past, we will continue to run in place. The 2Market Group is a forward-looking firm that shapes the marketplace. We deliver bold and innovative solutions to your sales and marketing goals. We work in partnership with our manufacturers and our customers to create the most effective marketing strategy to attain our common goals.
The 2Market Group is a collection of experienced, effective marketing experts. Our team combines over 100+ years of experience in foodservice equipment and supply marketing.
COMMITMENT
The 2Market Group provides our clients with the best value in Foodservice Marketing available today. Our Team includes marketing partners located in the strategic areas of our territory. We have offices located in Indianapolis, IN, Louisville, KY, Cleveland, OH, Michigan, Pittsburgh, PA, and our main office with an education/training center in Columbus, OH.Our main office serves as the hub of activity for The 2Market Group. We utilize the latest in technology to provide our customers with quality service, along with fast and accurate quoting. With our learning center, we have the ability to give customers that "hands on experience" with the products we represent. All of our marketing associates publish their cell phone numbers on our printed materials. We believe that the business world is no longer a 9 to 5 proposition, and we are in the position to be the first choice of contact for our customers and clients, no matter the time of day, or day of week. We maintain a website that includes a lead generator, links to your website, and online sales reporting for our marketing associates, so that they have an accurate, real-time picture of their performance with your product line
RESULTS
At The 2Market Group, our purpose, or goal is to create marketing plans for our clients that gain maximum market penetration, and market awareness for the manufacturers we represent. We use a three tiered approach to the foodservice market. First, in order to create the demand for the products we represent, we believe that you must first know who the buyers are, and why they need your products. This is where we work in concert with our client to educate ourselves about every aspect of the product lines.
This is where the partnership in the market begins. We require our manufacturers to assist us with educating our team on their product lines. Once we are armed with this product knowledge, we can more effectively compete in the marketplace. Next, The 2Market Group believes that in order to gain the market share our products deserve, we need to present these products directly to the buyer/specifier. This is where the dollar is controlled, and this is our main purpose in the market. You will find that when it comes to the chains, consultants, and large volume buyers in our markets, our presence with them is unparalleled.
CRM++
The 2Market Group, in addition to creating markets, and driving sales, has recently instituted a dynamic CRM reporting system with a customized sales management tool called 2Market Group Sales Management (2MSM). 2MSM is Contact Relationship Management + Sales Force Automation + Sales & Commissions Tracking + File Share & Mass Marketing. The software allows our team to maintain up-to-date customer listings and activities, track account numbers, sales rep assignments, split rates, sales totals, and customer contact information all from one interface. We can easily search for distributors or end users by contact category, address information, sales rep, etc.OPPORTUNITY TRACKING
Also known as a sales funnel, the opportunity tracking features of 2MSM allow our team to track progress on sales leads, new or existing opportunities, quotations, etc. Internal staff can push leads out to the sales team. It also allows our team to update details and deal positions for management review. Team members can forecast sales based on closure percentages, deal positions, and likeness of successful closing.
What does this mean for our manufacturer partners? Up to the minute reporting on all of the sales activities in our areas, including quotation follow-up, sales calls, orders, opportunities, service issues and solutions.
CONCLUSION
The 2Market Group provides a commitment to our partners to work together to gain market share, increase awareness, drive sales, and build our partners’ presence in our marketplace.The 2Market Group uses a multiple approach to the foodservice market. We maintain excellent dealer/distributor relationships, but we believe that the true secret to market growth, and the attainment of our common goals is to create the awareness and the need for your products with the ultimate buyer/specifier. If you control the source, you control the sale. Let us help you create the vision for your company.
Together with The 2Market Group, you can create the intelligent foresight, the vision your company needs for success in the foodservice market.
We thank you for your time, and considerations, and we look forward to working with you in the future.
Sincerely,
Don Hagan
Managing Partner
The 2Market Group, Inc .