The 2Market Group is a partnership of Vision. We strive to create a vision of the Foodservice Marketplace, in partnership with the manufacturers we represent that is innovative, effective, and mutually profitable. If we continue to do business by the methods of the past, we will continue to run in place. The 2Market Group is a forward-looking firm that shapes the marketplace. We deliver bold and innovative solutions to your sales and marketing goals. We work in partnership with our manufacturers and our customers to create the most effective marketing strategy to attain our common goals.
The 2Market Group is a collection of experienced, effective marketing experts. Our team combines over 100 years of experience in foodservice equipment and supply marketing.
The 2Market Group provides our clients with the best value in Foodservice Marketing available today. Our Team includes marketing partners located in the strategic areas of our territory. We have offices located in Indianapolis, IN, Louisville, KY, Cleveland, OH, Michigan, Pittsburgh, PA, and our main office with an education/training center in Westerville, OH.
Our main office serves as the hub of activity for The 2Market Group. We utilize the latest in technology to provide our customers with quality service, along with fast and accurate quoting. With our learning center, we have the ability to give customers that “hands on experience” with the products we represent. All of our marketing associates publish their cell phone numbers on our printed materials. We believe that the business world is no longer a 9 to 5 proposition, and we are in the position to be the first choice of contact for our customers and clients, no matter the time of day, or day of week. We maintain a website that includes a lead generator, links to your website, and online sales reporting for our marketing associates, so that they have an accurate, real-time picture of their performance with your product line.
At The 2Market Group, our goal is to create marketing plans for our clients that gain maximum market penetration, and market awareness for the manufacturers we represent. We use a three tiered approach to the foodservice market. First, in order to create the demand for the products we represent, we believe that you must first know who the buyers are, and why they need your products. This is where we work in concert with our client to educate ourselves about every aspect of the product lines.
This is where the partnership in the market begins. We require our manufacturers to assist us with educating our team on their product lines. Once we are armed with this product knowledge, we can more effectively compete in the marketplace. Next, The 2Market Group believes that in order to gain the market share our products deserve, we need to present these products directly to the buyer/specifier. This is where the dollar is controlled, and this is our main purpose in the market. You will find that when it comes to the chains, consultants, and large volume buyers in our markets, our presence with them is unparalleled.
The 2Market Group, in addition to creating markets, and driving sales, has recently instituted a dynamic CRM reporting system with a customized sales management tool called 2Market Group Sales Management (2MSM). 2MSM is Contact Relationship Management + Sales Force Automation + Sales & Commissions Tracking + File Share & Mass Marketing. The software allows our team to maintain up-to-date customer listings and activities, track account numbers, sales rep assignments, split rates, sales totals, and customer contact information all from one interface. We can easily search for distributors or end users by contact category, address information, sales rep, etc.
Also known as a sales funnel, the opportunity tracking features of 2MSM allow our team to track progress on sales leads, new or existing opportunities, quotations, etc. Internal staff can push leads out to the sales team. It also allows our team to update details and deal positions for management review. Team members can forecast sales based on closure percentages, deal positions, and likeness of successful closing.
What does this mean for our manufacturer partners? Up to the minute reporting on all of the sales activities in our areas, including quotation follow-up, sales calls, orders, opportunities, service issues and solutions.
The 2Market Group provides a commitment to our partners to work together to gain market share, increase awareness, drive sales, and build our partners’ presence in our marketplace.
The 2Market Group uses a multiple approach to the foodservice market. We maintain excellent dealer/distributor relationships, but we believe that the true secret to market growth, and the attainment of our common goals is to create the awareness and the need for your products with the ultimate buyer/specifier. If you control the source, you control the sale. Let us help you create the vision for your company.
Together with The 2Market Group, you can create the intelligent foresight, the vision your company needs for success in the foodservice market.
We thank you for your time and consideration. We look forward to working with you in the future.
The 2Market Group, Inc .